Chief Experience Officer

Jeff Pitt joined GCG Advisory Partners in 2025 as Chief Experience Officer, bringing nearly 20 years of experience in leadership, platform strategy, advisor engagement, and relationship management. Previously, he served as CXO at Independent Advisor Alliance (IAA)—an LPL Financial–affiliated RIA with $22B in assets and 240 advisors—where he led strategic execution, advisor engagement, firmwide events, and cross-departmental alignment.